FEVOforum Presents: Premium Sales Strategy Roundtable
Tuesday, June 22nd at 1:00 PM EDT

Webinar Summary

Hear from leaders in the industry on how they’re handling premium inventory in 2021 and beyond. The webinar, a roundtable discussion led by FEVO SVP of Partner Success Cara Leis featuring representatives from the St. Louis Blues, Nashville Sounds, New York Yankees and USTA, will cover topics like overall philosophy, marketing strategy, tactical examples and much more.

Dan Rosenthal
VP, Sales | Elevate Sports Ventures for United States Tennis Association
Bio: Dan Rosenthal was named Vice President, Sales for Elevate Sports Ventures in February 2020. In his role, Rosenthal leads all aspects of Elevate’s United States Tennis Association partnership, including market research, asset ideation & creation, sales and marketing strategy, CRM and revenue generation. He supercharged sales of premium tickets, hospitality and luxury suites for the US Open, generating record-setting revenue marks for the tournament.

A 15-year industry veteran, Rosenthal previously served as Vice President, Premium Sales for On Location Experiences (OLE), a premium experiential hospitality business within the NFL portfolio. During his time at OLE, Rosenthal led multifaceted sales and event campaigns for annual events like the Super Bowl, NCAA Final Four and The Masters. Earlier in his career, Rosenthal served as Vice President, Corporate Hospitality Strategy & Business Integration for Madison Square Garden, where he negotiated some of the largest hospitality deals in company history. He also has held sales executive roles with the New York Yankees and Cleveland Cavaliers.

Rose Barre
Executive Director, Sales, Service & Business Strategies | New York Yankees
Bio: Rose is the Executive Director of the Sales, Service and Business Strategy for the New York Yankees. In her role, Rose leads five sales teams responsible for generating $250 million in annual sales, service and the business strategy team who support in pricing decisions and creating more efficient processes. Before making the move to the Yankees in 2010, she spent three years at the New York Islanders where she started her career – first as an individual contributor and then as a leader of two sales teams.

Rose earned her Bachelor of Arts degree in Human Development and Master of Arts in Social Science and Public Administration from Binghamton University, where she was also a Division I softball player. She grew up in Watertown, New York.

Taylor Fisher
Director of Sales | Nashville Sounds
Bio: Taylor is the Director of Sales for the Nashville Sounds, Triple-A Affiliate of the Milwaukee Brewers. In his role, Taylor oversees the day to day operations of the tickets sales and operations departments. The ticket sales team focuses on the sale of all ticket plans, group tickets and premium hospitality the Sounds offer.


Nick Wierciak

Vice President of Ticketing, Premium & Suite Sales St. Louis Blues, Enterprise Center & Stifel Theatre 

Nick started with the St. Louis Blues 16 years ago in inside sales and has been a proven sales person and leader throughout his career. He is a member of the 2020s St. Louis Business Journal’s 40 under 40 Class. During the 3-year renovation process to Enterprise Center, he assisted in redefining & re-imagining all the new premium spaces throughout the venue. Nick resides in Edwardsville, IL, married to his wife Lisa and has three kids: Addison (13), Cole (10) & Finley (5).

Cara Leis (host)
SVP, Partner Success | FEVO
Cara Leis, SVP of Partner Success, joined FEVO with over 8 years of professional sports experience. Cara started her sports career as an Account Executive, Group Sales with the Charlotte Bobcats and was part of the sales team during the momentous name change back to the Charlotte Hornets. With aspirations of growing her skill set and working towards a leadership role, Cara relocated to Arizona for a role as Sr. Account Executive, Groups Sales with the Phoenix Suns, Phoenix Mercury, and Arizona Rattlers. She was then promoted to Manager, Inside Sales where Cara and fellow co-manager rebranded and restructured the Inside Sales program, now known as The Source. After 11 months in the manager role, she was promoted to Director, Group Sales & Inside Sales in which she led her team to surpass a $3.2M group sales ticket goal.

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