FEVO Guide: Utilizing Incentives to Supercharge Group Sales

When it comes to driving ticket sales and expanding your audience, your buyers are your best advocates — especially when you give them a reason to share.

That's where incentives come in.

At FEVO, we make it easy to empower your fans to promote your event through our Group Tree and Leaderboard features. Every buyer who purchases through FEVO receives a unique shareable link — a direct invite to build a group, rally their crew, and create a shared experience. But the magic really happens when you add incentives into the mix.

Here's how to make it work and how our partners are already seeing success.

How It Works

FEVO's Group Tree shows who invited whom, creating a visible chain of influence. And the Leaderboard? It ranks participants by how many people they’ve brought into their group.

These tools are a natural fit for gamification. When you layer on rewards, you turn casual sharing into a competitive, viral loop that boosts ticket sales, drives data collection, and fosters brand engagement.

Ideas to Incentivize Sharing

Here are just a few ways you can reward top sharers,group leaders, or even the entire group:

• Exclusive Merchandise
  Outfit your fans in branded hats, tees, jerseys — especially custom ones with a name and number — a cost-effective but highly motivating incentive.
• On-Site Experiences
  Offer field passes, pre- or post-event tours, player meet-and-greets, tunnel walks and other memorable moments that don’t require shipping or heavy logistics.
• Food & Beverage Credits
  Give fans venue cash or complimentary drinks and snacks.
• Group Shoutouts
  Add social recognition and excitement with a scoreboard or PA mention for the largest group.
• VIP Access
  Offer early entry, special seating, or behind-the-scenes access for top sharers.
• Custom Content
  Capture Group photos, make social media callouts, or even include groups in a post-event recap video.

Best of all, these incentives can be distributed manually or automatically with FEVO, by seamlessly tracking referrals and unlocking rewards based on performance.

Real Example: Brooklyn Cyclones "FriYay" Offer

The Brooklyn Cyclones created a “FriYay” package that included a team hat with every ticket and a custom jersey for the top three Group Tree leaders — complete with their name and number. Fans were eager to compete and grow their trees, fueling three weeks of steady ticket sales and social engagement.

Bonus Tip: Turn Incentives Into Sponsorships

Your rewards don’t have to hit your bottom line. Partner with sponsors to fund prizes and brand the experience:

• "Enjoy a free drink, courtesy of [Sponsor Name]”
• "Win exclusive merch, brought to you by [Brand Partner]”

It's a win-win — better perks for your buyers and added revenue for you.

tl;dr

Want to boost group sales and encourage viral sharing? Incentivize it.

Thoughtful incentives can turn a simple purchase into a chain reaction of ticket sales. From merchandise and food credits to shoutouts and behind-the-scenes experiences, the possibilities are endless — and the impact is real.

Ready to start rewarding your buyers?
Reach out to your Success Rep or our OTE team at training@fevo.com for help building your next great Offer.