FEVO Keynote 2025: Building Smarter, Faster, and More Connected Experiences

This year’s FEVO Keynote in New York City wasn’t just a product showcase — it was a vision statement for the future of live events. From powerful new tools to expanded distribution and a stronger partner community, FEVO laid out a roadmap designed to help venues, teams, and organizations scale with greater efficiency, creativity, and connection.

Setting the Stage: Momentum & Mission

FEVO President Betty Tran-Rennon opened the event by reflecting on how far the platform — and its community — has come.

"Our mission has never changed: we believe the business of live events is a social enterprise — that life and events are meant to be experienced together.” – Betty Tran-Rennon

That idea — that live events are inherently social — drives everything FEVO builds. From new inventory tools to fan-powered programs, each innovation aims to make buying, selling, and sharing experiences simpler and more human.

Smarter Tools for Smarter Selling

Head of Product Matt Mastrangelo introduced a suite of enhancements designed to help partners sell more efficiently and strategically. The standout update: the all-new Offer Dashboard, now a hub for real-time, actionable insights.

"The new Offer Dashboard is more than a reporting tool; it’s a strategic asset designed to empower you to sell smarter and make more data-driven decisions.” – Matt Mastrangelo

The updated dashboard gives partners unprecedented visibility into performance — not just static reports, but live metrics that spotlight what’s working and where to focus next. Combined with Inventory Reimagined, it enables partners to build, manage, and optimize Offers with unmatched speed and flexibility.

Flex Plans & Fan Incentives: Powering Connection and Creativity

Matt also unveiled two new feature sets that speak directly to how buyers — and fans — experience live events today.

Flex Plans give partners the ability to bundle events in creative, customizable ways. Whether it’s a multi-game ticket package or a “Build Your Own” bundle pairing games with merch or food, Flex Plans make it easy for fans to curate experiences that fit their lives — while giving organizations the flexibility to drive revenue in new ways.

Fan Incentives, meanwhile, turns every fan into a potential ambassador. It’s a direct extension of FEVO’s belief that the best marketing comes from the fans themselves. With multi-tiered rewards like cash, discounts, merch, and exclusive experiences, partners can now motivate and reward their most influential fans — amplifying reach and community impact with every shared link.

These aren’t just new tools; they’re new ways to inspire engagement, loyalty, and sales growth through authentic connection.

Expanding Reach Through Distribution

Next, VP of Distribution Partnerships Lindsay Sorenson highlighted the growing power of FEVO Distribution, a network that extends Offers far beyond traditional sales channels.

"At its core, FEVO Distribution is about getting your Offers in front of entirely new audiences — meeting fans where they already shop.” – Lindsay Sorenson

Through partnerships with Costco, Sam’s Club, AARP, and other major retailers, FEVO Distribution now reaches over 100 million consumers across North America. And with the new Live Marketplace model, partners can sell real-time ticket inventory directly through those retail channels — no codes, no redemptions, no friction.

For venues and teams, that means access to massive built-in audiences, faster launches, and dynamic pricing opportunities that can drive early sales and fill seats months in advance. In short: more visibility, more control, and more growth.

Scaling Service, Certification & Community

Some members of the FEVO Partner Success team — Aaron Parris, Jamie Hernandez, and Alissa Persichetti — took the stage to share how FEVO is scaling to meet partner demand including resourcing enablement and introducing platform Certifications.

FEVO's new structure isn’t just an internal shift — it’s an investment in helping venues and organizations thrive. Expanded onboarding, support, and marketing teams mean faster responses, deeper expertise, and more strategic guidance across every stage of the partner journey.

And through FEVO Academy, partners now have access to certifications like FEVO Fundamentals and FEVO Power User — credentials that not only boost platform confidence but also spotlight professional achievement. It’s all part of FEVO’s mission to grow side by side with its community.

"These certifications recognize your expertise, showcase your skills, and signal to the industry that you are leaders in FEVO-powered social commerce.” – Alissa Persichetti

FEVO Fest Returns: A Celebration of Innovation and Community

The team also revealed that FEVO Fest will return in 2026 — this time in Las Vegas. The event will bring together FEVO’s top partners for three unforgettable days of programming, product previews, networking, and nightlife — all in true FEVO style.

But this year, FEVO Fest isn’t just an invitation — it’s an opportunity to qualify. Partners can earn their place by achieving certification through FEVO Academy and demonstrating creative, results-driven use of the platform.

Those who qualify include certified users from the top 25 fastest-growing organizations and top 50 highest-grossing organizations, as well as those recognized for innovation, engagement, and collaboration across the FEVO ecosystem.

FEVO Fest 2026 isn’t just a celebration — it’s the culmination of a community that’s driving the industry forward, one creative campaign at a time.

Continue the Learning with Lunch & Learn

The Keynote may be over, but the learning continues. To help partners dive deeper into the latest tools and strategies, FEVO is hosting a week of Lunch & Learn trainings that expand on the biggest announcements from the event:

Tuesday (10/7): Inventory Reimagined – Flexible, efficient Offer creation

Wednesday (10/8): Flex Plans, Promos & Bundles – Creative packaging that drives results

Thursday (10/9): Costco Marketplace – How to reach Costco members directly on Costco.com

Don't miss these sessions — your chance to learn directly from FEVO experts and turn Keynote insights into action.

Looking Ahead

The 2025 FEVO Keynote made one thing clear: the future of live events is collaborative, data-driven, and fan-powered. From smarter dashboards to social incentives, expanded distribution to deeper partner enablement, FEVO continues to build a platform designed for growth — for teams, venues, and fans alike.

Together, we’re not just selling events. We’re redefining how the world experiences them.