Offers to Build in Q4 2025

As the year winds down, the calendar fills with moments that bring people together in honoring teachers, gathering for Thanksgiving, ringing in the new year and more. These occasions also create the perfect opportunities to build Offers that connect with your fans in meaningful ways. We’ve rounded up some standout examples and ideas from partners across sports and live entertainment to spark inspiration for your own FEVO Offers this holiday season.

October 5 - World Teacher's Day

Educators play a vital role in every community. Recognize their impact with a dedicated Offer. The University of Louisville set a great example with their Extra Yard for Teachers Day, giving educators across Kentucky a special ticket experience and a day of appreciation at the stadium.

October 16 - Boss's Day

Boss's Day offers a natural opportunity to engage corporate groups. Create packages that encourage employees to bring their leaders out for a night of recognition, or pair premium seating with networking receptions to make the experience even more impactful.

October 31 - Halloween

Spooky season always brings creativity. Oklahoma State’s Halloween Bundle paired multiple football games for a treat-filled ticket pack, while Syracuse offered a Halloween Jersey + Ticket Package. Beyond ticket discounts, think about fan costume contests, limited-edition merch, or family-friendly activities that make your venue the place to celebrate.

November 11 - Veterans Day

Veterans Day is an opportunity to give back. The Norfolk Admirals created an $11 for 11/11 Special, while the Washington Capitals included a branded military hat with each purchase. Using FEVO’s ID.me integration makes it easy to verify military status, ensuring the right audience gets access to these offers.

November 27 - Thanksgiving

Thanksgiving is about food, family, and tradition. Churchill Downs showcased the premium side of the holiday with an all-inclusive dining experience at Matt Winn’s, while the Huntsville Havoc leaned into fan experiences like benchwarmers, Fanboni rides, and post-game photos. Syracuse Football also tapped into the season with a Graduate School Thanksgiving Offer.

November 28–December 1 – Black Friday, Small Business Saturday & Cyber Monday

This four-day shopping stretch is the biggest sales moment of the year. The Gwinnett Stripers gave fans up to 40% off ticket vouchers and a bonus mug for early buyers. The Greensboro Gargoyles and Jacksonville Icemen ran BOGO specials to drive demand. The Columbus Clippers and Tulane Basketball leaned into flash sales and steep discounts for Cyber Monday. Get creative by extending your deals beyond one day, offering early-bird perks, exploring value-adds vs. discounts, or partnering with local businesses for Small Business Saturday.

December 2 – Giving Tuesday

Make generosity part of your campaign. The Long Island Nets donated a ticket for every ticket purchased, while the Reading Royals let fans direct their donated tickets to a charity of choice. The Milwaukee Admirals invited local organizations to distribute free tickets to the community. These kinds of programs build goodwill and deepen community ties.

December Holidays – Hanukkah, Diwali, Christmas, Kwanzaa

December is a season of celebration, and FEVO partners have embraced diverse traditions. The Chargers Hanukkah Game featured a menorah lighting and kids scoring touchdowns on the field. The 76ers Hanukkah Night bundled tickets with foam fingers, shirts, and a post-game concert. The Abbotsford Canucks, San Jose Sharks, and Orlando Magic all launched festive Diwali events. The Knoxville Ice Bears turned Christmas into a bundle with tickets, a festive jersey, and a photo with Santa. The Sioux Falls Skyforce promoted a Christmas BOGO ticket offer.

December 20 – Super Saturday

Known as one of the busiest shopping days of the year, Super Saturday is a prime chance to target last-minute buyers. Promote giftable vouchers or “Gift a Game” packages that can be redeemed in the new year.

December 26 – Boxing Day

Boxing Day is perfect for family-friendly outings and giving back. Think bundled experiences, discounted family packs, or donation tie-ins. Highlighting local charities or hosting themed activations makes this holiday even more engaging.

December 31 - New Year's Eve

Close the year on a high note. The San Jose Sharks offered a BOGO deal with special player pricing to ring in the new year. Consider pairing a game or show with countdown celebrations, fireworks, or exclusive fan perks to make it a can’t-miss night.

Wrapping Up

Q4 is packed with cultural touchpoints and celebrations that can fuel creative offers and stronger fan connections. From honoring community heroes to tapping into shopping season, these campaigns not only drive sales but also create lasting memories.

Ready to start building your own Q4 offers? Head into FEVO Enterprise today and bring your seasonal ideas to life.