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Key Takeaways from the FEVOforum Presents: Black Friday / Cyber Monday Webinar
For our first strategy session, we focused on generating revenue around timely shopping periods, using unique Fevo capabilities to help form effective strategy-based decisions.Our guest panelists included rockstar partners: Kurt Whitlow (Kansas City Chiefs), Ashley Connor (San Francisco Giants), Quinn Branson (Circuit of the Americas), and Tyler Wolford (Philadelphia Flyers).
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After 30 minutes of candid conversations, we closed out the hour with a slew of questions that ranged from campaign specific details to overarching COVID response tactics.
Key Takeaways:
Plan Ahead — Make sure your marketing functions are in place so that paid media and traffic generation is coordinated and effective.Virtual / Socially Distanced.
Events:
Get creative with cost effective and safe drive-thru events, virtual festivities and more.
Group Rewards:
Make the experience better for the entire group by incentivizing link sharing with elevated experiences.
Streamline the checkout process:
All-In pricing, mobile optimization, and no account creation on Fevo reduces friction and gets people through the checkout experience faster.
Future Tickets:
Start generating revenue now, even without a schedule, by offering the ability to purchase vouchers for future games.