Pittsburgh Penguins: Essential Workers Night

Pittsburgh Penguins: Essential Workers Night

Honoring the front-line workers with a special offer

May 17, 2021

The Pittsburgh Penguins created a special offer together with their partner PPG, hosting essential workers for a game at PPG Paints Arena as a thank you to front line workers, like healthcare professionals, policemen, firemen, electricians, teachers, childcare and grocery workers, as well as those in transportation, restaurant and hospitality roles and environmental services. We're grateful for the opportunity to help celebrate and acknowledge such community heroes with our partners the Penguins.

Pittsburgh Penguins: Essential Workers Night
"When our partner PPG came to us looking to host essential workers at a Penguins game at PPG Paints Arena, we were immediately on board. To cast the widest net, we hosted a ticket sweepstakes to distribute the tickets on PPG’s behalf. For the essential workers not selected in the sweepstakes, we created a FEVO multi-game offer. It was an instant success. The FEVO platform allowed us to personalize the messaging, outline new safety protocols and simplify the purchase process for some of the most deserving members in our community."

- Chad Slencak, Senior Vice President of Ticketing