The University of Colorado wanted to not only create something school supporters would enjoy from home, but craft a rallying cry for alumni, current students and fans. Their “Virtual Homecoming” ticket campaign, consisting of a commemorative ticket, a custom T-shirt and a chance to watch next year’s Homecoming game from a suite, is a perfect example of an all-encompassing offer that drives a collective experience.
“With no fans at games, we were able to get creative in generating revenue by having a virtual homecoming that included an exclusive “I Stayed Home for Homecoming” t-shirt and commemorative ticket. FEVO’s mobile-friendly platform gave our fans a seamless checkout flow to be a part of our virtual homecoming.”
- Alexis Williams, Senior Associate Athletic Director – External Operations | Diversity & Inclusion Officer