FEVO Favs of 2025 - Feature Edition

Every year, FEVO continues to evolve based on how our clients sell, market, and manage Offers. In 2025, we rolled out a series of enhancements designed to make the platform more flexible, more powerful, and easier to use—whether you’re building complex campaigns, expanding distribution, or tightening up reporting.

Below are some of our favorite new FEVO features of 2025, along with a quick look at how they’re used and why they matter for your team.

Inventory Reimagined

What it is: A redesigned Open Inventory selection and management experience inside FEVO Enterprise, with a cleaner interface, faster setup, and better organization of inventory details.

Why it matters: Teams can now manage Price Codes and Price Levels more efficiently while unlocking new use cases—such as building multiple Offers from distinct inventory pools or segmenting inventory by campaign, channel, or audience. The result is less friction during setup and more flexibility when working with complex or high-volume inventory.

Flex Plans

What it is: A customizable Offer type that lets buyers mix and match tickets, vouchers, merchandise, or experiences from a curated set of options, all within defined minimums and maximums.

Why it matters: Build and launch Flex Plans in minutes that give buyers more choice while keeping you in control. They’re a powerful way to drive repeat purchases, increase average order value, and create themed or seasonal campaigns..

Incentives (Rewards & Ambassador Programs)

What it is: A feature that turns fans into advocates by rewarding referrals and social sharing with incentives like ticket credits or merchandise. Performance is tracked through the MyFEVO social profile dashboard.

Why it matters: Incentives help extend your reach beyond traditional marketing, elevate the fan experience, drive incremental sales through referrals, and open the door for creative sponsorship opportunities.

FEVO Distribution

What it is: Expanded distribution through major retailers and membership marketplaces like Costco, Sam’s Club, BJ’s Wholesale Club, Citi Entertainment, and AARP—powered end-to-end by FEVO.

Why it matters: This feature puts your Offers in front of highly engaged audiences where they’re already shopping, unlocking new revenue streams without adding operational complexity.

Cart & Design Enhancements

Media Library with Image & Video Support

What it is: A centralized Media Library that allows teams to store, manage, and reuse images across Offers, with support for up to five images or one video per Offer.

Why it matters: Consistent branding is easier to maintain, setup time is reduced, and richer visuals help create more engaging carts that can drive higher conversion rates.

Google Pay & Google Address Autofill

What it is: Google Pay is now available at checkout, along with Google Address Autofill to automatically suggest billing addresses as buyers type.

Why it matters: Faster, smoother checkout experiences reduce friction—especially for mobile and Android users—helping more buyers complete their purchase.

Multiple Ticket Delivery Options

What it is: A single Offer can now support multiple ticket delivery methods at once, such as Mobile, Will Call, or Mail, allowing buyers to choose their preference in-cart.

Why it matters: Flexibility at checkout removes a common barrier to purchase and better accommodates different buyer preferences.

Cart Deeplink Enhancements

What it is: Enhanced deeplinks that automatically open the cart for Multi-Game Offers and support new URL parameters for immediate checkout or confirmation page access.

Why it matters: These updates create a faster path to purchase, especially for complex Offers, improving overall conversion rates.

Enhanced Add-Ons

What it is: Several enhancements to Add-Ons across all integrations, including dynamic display based on ticket selection or buyer type, automatic syncing between generated and original Add-Ons, expanded icon options (including Tickets and Standing Room Only), and clearer indicators in the Offer Summary when Add-On ticket quantities are required.

Why it matters: These updates make the cart experience clearer and more personalized for buyers while simplifying Offer management for teams. Showing relevant Add-Ons at the right time, maintaining consistency across Offers, and reducing confusion around required quantities all help create a smoother path to purchase and support stronger Add-On attachment.

Functional Improvements

Event-Level Inventory

What it is: The ability to create and manage FEVO (non-integrated) inventory at the Event level, with multiple Offers pulling from a shared inventory pool.

Why it matters: This streamlines capacity management and makes it easier to launch multiple promotions without duplicating inventory setup.

Codes Hub Enhancements

What it is: Improved Post-Transaction Code tracking, expanded Ref Code reporting, and new image-based Ref Codes—all accessible within the Codes Hub and Reports Hub.

Why it matters: Teams gain clearer visibility into which promotions are driving sales, improving attribution, accountability, and campaign optimization.

Standardized Offer Reasons

What it is: A new, standardized list of Offer Reasons is now applied to all new Ticketed Offers, with the selection moved to the initial setup step. The updated dropdown includes 19 clear categories (plus “Test”), ensuring consistent classification across integrations.

Why it matters: This update improves data quality across the platform. Standardized Offer Reasons lead to more accurate reporting, clearer analytics, and better alignment with Rate Cards for pricing. By eliminating confusing or inconsistent categories, teams can make better selections upfront—resulting in cleaner data and more actionable insights over time.

Data & Reporting Updates

Settlement Reporting

What it is: A new Settlements Report within the Reports tab, providing detailed financial settlement data processed through payment providers.

Why it matters: With expanded filtering and clearer financial insights, teams can reconcile and analyze revenue more accurately and efficiently.

Offer Reasons in Financial Reporting

What it is: Offer Reasons are now filterable within the Financial Report.

Why it matters: This makes it easier to evaluate performance by Offer type—such as Group, Holiday, or Premium—without manual workarounds.

The Takeaway

These 2025 enhancements are all about making FEVO Enterprise more intuitive and self-service, giving FEVO clients more control, better visibility, and more ways to sell creatively. Whether you’re refining your checkout experience, expanding distribution, or digging deeper into performance data, these updates are designed to help you do more with every Offer you build.

Have questions about any of these features or need a hand implementing them? Contact your Success Rep or our Onboarding, Training, and Enablement (OTE) Team to get started!