Offers to Build in Q1 of 2026: Kickstarting the Year with Exciting Offers and Campaigns

As we enter the new year, Q1 2026 offers a fresh start and an opportunity to create unique and exciting promotions that engage fans and boost ticket sales. From New Year’s celebrations to St. Patrick's Day and beyond, this guide explores key holidays in January, February, and March, providing creative campaign ideas and updated examples to help you make the most of these special occasions.

January 1st - New Year's Day

Start the year off with a bang! New Year’s Day is the perfect time for teams to roll out special offers that attract fans looking to celebrate the start of the year in style.

• Creative Campaign Idea: Launch a "Year in Review" or "New Year, New Gear" bundle.
• FEVO Success Example: For 2026, teams like the Milwaukee Admirals hosted flash sales with tickets for $20.26, providing an irresistible deal for those looking to start the year on a high note.
• Student Engagement: Penn State Women’s Basketball utilized the holiday break to offer "Kids Get In Free" deals for games spanning from late December into early January 2026.

January 19th - MLK Day

MLK Day on January 19, 2026, is a time to reflect and celebrate the legacy of Dr. Martin Luther King Jr. It’s also a fantastic opportunity to promote special ticket offers that give back to the community.

• Creative Campaign Idea: Create a "Community Hero" ticket where a portion of proceeds is donated to local civil rights organizations.
• FEVO Success Example: The Atlanta Hawks invited the community to be part of their annual MLK Day Game celebrating the legacy, influence and life of Dr. Martin Luther King Jr. with a special ticket Offer.

FEVO - Black History Month

February is Black History Month, offering teams and organizations an opportunity to celebrate Black culture, spotlight community voices, and create meaningful moments for fans through thoughtfully designed Offers.

• Creative Campaign Idea: Partner with local Black-owned businesses, professional networks, or cultural organizations to build a Black History Month–themed Offer. This could include a “Marketplace Pass,” exclusive merchandise, or themed experiences that extend beyond the game and into the community.
• FEVO Success Example: The Charlotte Hornets partnered with Cisco Connected Black Professionals to celebrate Black History Month and HBCU Night at Spectrum Center. Fans who purchased tickets through a dedicated Offer link received a limited-edition HBCU x Hornets baseball jersey, turning the night into a true collector’s experience. By pairing premium inventory options with exclusive merchandise and a strong community partner, the Hornets created an Offer that blended culture, connection, and basketball into one compelling moment.

February 8th – Super Bowl Sunday

Galentine's Day is the perfect opportunity to target groups of friends looking for a fun, festive day out.

• Creative Campaign Idea: Offer a "Besties Bundle" that includes drink vouchers and a post-game photo op on the court or ice.
• FEVO Success Example: The Iowa Wolves’ Galentine’s Day Package featured tickets, all inclusive food & beverages throughout the game, a complimentary specialty pink cocktail, an array of unique vendors featuring boutiques, permanent jewelry, delectable sweet treats, and more + a pregame Women in Business panel.

February 14th – Valentine’s Day

Valentine's Day falls on a Saturday in 2026, making it a prime date for couples' outings.

• Creative Campaign Idea: Host a "Date Night in the Arena" with a pre-game dinner and reserved seating.
• FEVO Success Example: The Hudson Valley Renegades’ Valentine’s Day Offer combined flowers and baseball into a giftable experience with multiple price tiers to choose from. Buyers selected between two packages, each including a flower delivery (or stadium pickup on February 14) and two tickets to an April 4 game—ranging from seats behind home plate to a premium club lounge experience with a buffet meal and upgraded floral options.

February 16th - Presidents Day

Presidents Day on February 16, 2026, is an ideal day for flash sales targeting students and families off for the holiday.

• Creative Campaign Idea: Target the student demographic with a discounted offer for those with a .edu email address.
• FEVO Success Example: The Iowa Heartlanders capitalized on students having the day off from school with a Presidents Day deal. University of Iowa and University of Northern Iowa students were able to purchase $15 tickets anywhere in Xtream Arena for the Wednesday, February 21 game at 6:35pm using a valid .edu email address.

February 17th - Lunar New Year

Lunar New Year, the Year of the Horse, begins on February 17, 2026. This offers a fantastic opportunity for teams to engage with diverse fan communities.

• Creative Campaign Idea: Offer a ticket pack that includes a limited-edition themed item, such as a jersey or hat.
• FEVO Success Example: The Washington Wizards celebrated Lunar New Year by offering fans a themed ticket package that included a limited-edition Lunar New Year Hawaiian shirt with each ticket purchase, available in limited quantities and one size fits most.

March 8th - International Women's Day

March 8th is International Women’s Day, a time to celebrate the incredible women who contribute to the sports world.

• Creative Campaign Idea: Host a "Women in Sports" networking event or panel discussion before the game.
• FEVO Success Example: The Vegas Golden Knights hosted a Ladies “Knight” Out in celebration of Women’s History Month and International Women’s Day. Each ticket package included a limited-edition VGK x Women’s History velvet ballcap, pairing a themed giveaway with a night of hockey at T-Mobile Arena.

March 14th - National Pi Day

National Pi Day on March 14, 2026, is a quirky holiday that presents a unique opportunity for creative pricing.

• Creative Campaign Idea: Launch a flash sale where tickets are priced at $3.14 or bundles are sold in multiples of 3.14.
• FEVO Success Example: The Iowa Cubs celebrated Pi Day with a limited-time Sweet Suite package, offering fans a private Left Field Suite for $314 for any March or April game. The themed offer included 10 tickets, parking passes, in-suite service, and a choice of pie, blending a clever holiday tie-in with a premium group experience.

March 17th - St. Patrick's Day

St. Patrick’s Day is a celebration of Irish culture and a great time for festive, community-driven promotions.

• Creative Campaign Idea: Host a “Green Game,” where fans receive a themed item and enjoy Irish-inspired food and drink specials.
• FEVO Success Example: The Chicago Bulls celebrated St. Patrick’s Day with a themed ticket offer for their matchup against the Memphis Grizzlies, which included game admission and an exclusive, green Bulls pint glass with each ticket purchase.

April 5th - Easter

While Easter falls outside of Q1 on April 5, 2026, the marketing and sales efforts should begin by late February or early March.

• Creative Campaign Idea: Host an "Early Easter Egg Hunt" during a late March weekend game to drive family attendance.
• FEVO Success Example: The Memphis Redbirds hosted an Easter Sunday Brunch at AutoZone Park, combining a Redbirds game with a full brunch experience, Easter-themed ballpark activities, and a postgame on-field Easter egg hunt. The family-friendly offer paired baseball with festive entertainment and a premium food-and-beverage experience for fans of all ages.