FEVO Guide: Turning Black Friday & Cyber Monday Into Your Biggest Stage

The holiday shopping season has become more than a retail phenomenon — it’s a cultural moment. Every November, buyers don’t just expect discounts; they expect experiences, surprises, and reasons to share. For FEVO partners, Black Friday and Cyber Monday (BFCM) have evolved into the perfect stage to showcase creativity and drive record-breaking results.

In 2024, that stage got even bigger. Our partners processed more than 125,000 transactions and generated nearly $14 million in Gross Transaction Value (GTV) during the two-week holiday window — a 19% jump from the year before. What fueled that growth wasn’t just timing; it was the way teams and venues leaned into the tools inside FEVO Enterprise to craft offers that felt tailored for the season.

Take the Minnesota Wild, who created a simple “No Fees” promotion that energized fans and boosted engagement. Or the Philadelphia Flyers, who leaned into gifting with their “Santa Sacks” holiday bundles. Even premium spaces got the spotlight, with the Seattle Mariners running a Cyber Monday suite campaign that helped fill high-value inventory. From hockey to hoops to minor league baseball, partners proved that BFCM isn’t just about discounting — it’s about creating offers that feel like events in themselves.

The numbers also tell us something important about buyer behavior. Mobile dominated once again, accounting for nearly 70% of purchases. Social commerce played an outsized role, with fans inviting friends and family to shop together through Social Checkout™. And while discounts were the hook for many, the offers that performed best paired savings with extras — bundles, vouchers, gifts — that turned a deal into an experience.

That's where the flexibility of FEVO Enterprise comes in. Partners tapped into customizable Offer Pages to showcase multiple promotions in one place, embedded FEVO directly on their own sites to keep traffic in-house, and leaned on digital wallets and Buy Now Pay Later options to remove friction at checkout. Some even expanded their reach through the Costco Marketplace, tapping into entirely new audiences of ready-to-buy shoppers.

So what does all of this mean as we head into Holiday 2025? It means now is the time to start imagining the campaign that will set you apart. Will it be a flash sale with a surprise twist? A holiday bundle that doubles as the perfect gift? A suite promotion that makes a premium experience feel accessible? The partners who saw the biggest wins last year were the ones who thought beyond discounts and leaned into the full suite of FEVO tools to create moments fans couldn’t resist.

Black Friday and Cyber Monday may be calendar fixtures, but how you show up for your fans is entirely up to you. With the right mix of creativity and FEVO’s technology, this holiday season can be your most impactful yet.

Connect with our Onboarding,Training, and Enablement team or your FEVO rep to start planning your 2025 holiday strategy today.