FEVO Guide: Capturing Fan Excitement with In-Venue Promotions

The energy inside a live event is unmatched. Fans are in the building, immersed in the experience, and ready to take part in whatever’s happening around them. It’s the perfect moment to present them with unique opportunities and seamless Offers — and with FEVO Enterprise, it’s easier than ever to turn that excitement into action.

In-venue activations can take many forms, but they’re most powerful when delivered in ways that are simple and immediate for fans. Kiosks in the concourse or QR codes on signage and scoreboards give organizations a direct channel to present exclusive, limited-time Offers right in the heart of the live experience.

Instant Seat Upgrades

Give fans the chance to improve their view on the spot and turn a good night into a great one.

Special Future Event Offers

Keep momentum going by giving fans access to discounted tickets or exclusive packages for upcoming games, concerts, or shows.

Text-to-Win Promotions

Drive engagement during downtime with giveaways, surprise upgrades, or even charity activations such as “text a donation to [charity] for the chance to win [item].”

Food & Beverage + Merch Vouchers

Make grabbing concessions or merchandise effortless with prepaid vouchers that fans can purchase instantly.

Flash Sales for Premium Inventory

Move suites, bundles, or high-end seating quickly with timed, in-venue flash sales that lean into urgency and exclusivity.

Season Ticket Deposits

Capitalize on peak fan passion by offering deposits for the following season at the exact moment fans are most engaged.

Fan Events on the Ground

Extend the experience beyond the main event by promoting tickets for concerts, drone shows, fireworks, and other fan activations happening on-site.

Why It Works

The beauty of in-venue promotions is timing: you’re reaching fans when they’re most engaged. By layering in creative activations through FEVO, you meet fans in a heightened state of excitement and give them new ways to participate. It’s not just about driving incremental revenue — though that’s an undeniable benefit — it’s about capturing emotion in real time and transforming it into lasting value for both the fan and the organization.

Your Turn

Every venue is unique, and so is every fan base. The best in-venue promotions are the ones that feel authentic to the environment and culture you’ve built. Whether it’s an upgrade, a flash sale, a voucher, or something entirely new, the tools are there — what matters most is how creatively you use them. The question isn’t whether fans will engage, but how you’ll invite them to do so in ways they’ll remember long after the event is over.