FEVO Guide: How to Build a Winning NCAA Family Weekend Offer

Family Weekend is one of the most anticipated events of the academic year. It’s a chance for families to reconnect, for campuses to show off their spirit, and for athletics departments to drive serious ticket sales. And with FEVO Enterprise, it’s easier than ever to build a Family Weekend Offer that delights buyers and delivers results.

Here's how to do it — and how top schools are already getting it right.

Tools Built for Flexibility and Revenue

FEVO Enterprise gives you a full suite of tools to design and customize Family Weekend Offers to fit your school’s unique programming. These features are particularly useful:

Add-Ons

From t-shirts and tailgate tickets to parking and chairback rentals, Add-Ons let families personalize their experience while helping you drive incremental revenue. You can build Add-Ons manually, via open inventory/hold code, or by importing.

Bundles

Bundles allow you to combine multiple items into a single purchase — think four tickets plus food vouchers or a suite with VIP parking. They’re perfect for encouraging larger group buys and increasing your average order value.

Post-Transaction Codes

PTCs automatically send follow-up Offers after checkout, making it easy to reengage buyers and promote additional experiences like merchandise, concessions, or future games.

TBD Inventory

Want to build your Offer before all the details are finalized? With TBD Inventory, you can pre-build or even pre-launch while locking in kickoff times, opponents or venue specifics.

What It Looks Like in Action

Need inspiration? Here are a few standout examples from FEVO partners:

• Wake Forest invited families to buy seats in a dedicated block for their football matchup, making use of FEVO’s group-friendly Offer Pages and Hold Code capabilities to ensure families could sit together. Free student tickets were delivered separately through a rewards app, while parents could easily purchase adjacent seats — streamlining the experience for everyone.
• Purdue created a comprehensive weekend experience, by using TBD Inventory to launch ticket sales before final game details were confirmed. They paired that with Bundles and Add-Ons to offer early access to football tickets alongside campus programming, creating a seamless way for families to plan their weekend in one place.
• Texas Tech used integrated parking Add-Ons and family-specific sections to ensure a seamless game day experience.
• Rutgers bundled discounted game tickets with tailgate access, drink tickets, family-friendly games and giveaways, plus the option to add parking.
• Tulane Baseball offered a Family 4-Pack — four bleacher seats for just $20 or chairbacks for $40 — making it easy and affordable to attend together.
• Air Force Academy streamlined their complex Parent Group sales using Hold Codes, enabling group-specific offers and smart retargeting for future campaigns.

Ready to Build Your Own?

With FEVO Enterprise, you can start crafting your Family Weekend Offer today, whether you're working with finalized inventory or just starting to sketch out your plans.

Not sure where to begin? Our team is here to help you bundle, upsell, and organize your offer for maximum impact.

Get started today with FEVO Enterprise and create a Family Weekend Offer families will never forget.