Each week, we sift through a ton of content and then debate it ad nauseam at FEVO HQ. And since good content, like the mind, is a terrible thing to waste, we are also sharing it here with you, our fans, in the form of this weekly blog post on e-commerce, media and life on the internet.
Insider: Ikea is redefining its customer experience — starting with raves
The Swedish furniture giant has always been a marketing innovator, often turning to experimental methods to try and get customers into their stores. And it’s working. At Milan Design Week, IKEA hosted a series of raves — one of which got shut down by police — in an attempt to tweak their brand persona and attract new customers. Proof that sometimes out-of-character but not completely off-brand event activations can drive buzz and attention.
Fast Company: Forerunner Ventures is launching the Brand Power Score to help companies assess how impactful their brands is
The VC firm behind some of the most iconic DTC brands of the past decade (think Warby Parker and Glossier, among many others) knows a thing or two about brand-building, so they decided to create a free tool to help anyone determine the efficacy of their own. The new “Brand Power Score” tool helps you survey your audience (and non-audience) on six key pillars that the firm has determined make up a holistic brand image. Give it a try.
Boardroom TV: How Michael Strahan and Constance Schwartz-Morini built a sports and entertainment empire
Michael Strahan may be the busiest man in entertainment, and the cofounder of his entertainment company, Constance Schwartz-Morini, is no slouch in her own right. Together, they have built a fast-growing and influential company based around sports and their ability to entertain. In this interview, the pair break down much of the thinking and decisions that led to their burgeoning success.
And a few more nuggets of assorted internet wisdom …
This is Instagram’s new Twitter competitor (The Verge)
What’s next for PGA cult hero Michael Block? His answer might surprise you. (Golf)
The tension between business and humanity in the digital age (Digital Anthropologist)
When the Larry O’Brien trophy met the Stanley Cup (NBA)
Peacock becomes home of first ever exclusive live streamed NFL playoff game (NFL)