Each week, we sift through a ton of content and then debate it ad nauseam at FEVO HQ. And since good content, like the mind, is a terrible thing to waste, we are also sharing it here with you, our fans, in the form of this weekly blog post on e-commerce, media and life on the internet.
Digiday: Inside the NHL’s content strategy ahead of the Stanley Cup Finals
Understanding the attention economy is very real, the NHL has gone all in on “diversifying its media mix and encouraging viewers to use its second screen experience to capture the attention of as many hockey fans as possible.” What does this mean, exactly? The league is utilizing new features across social like calendar reminders, super likes and YouTube Shorts. Basically, they’re doing all that they can to be in front of the widest possible swatch of fans, wherever they may be.
High Snobiety: Prada’s Adidas Football Collection is pitch perfect
This isn’t just a collaboration for the hypebeasts. Adidas and Prada are producing actual on-field boots that will be worn by actual on-field players — some of the best in the world, in fact. While luxury fashion has long been aligned with pro sports, it has mostly remained an off-pitch affair. But with this partnership, one of the world’s most prestigious fashion houses will have a hand in creating the single most important piece of equipment a footballer uses: their boots. It’s a major accelerator in the ever-narrowing gap between professional sports and luxury fashion.
Michael Girdley: Tactics for asking world-class questions
Asking questions is the best way to get valuable information. The first rule of doing it well is don’t be afraid of the task at hand — there is no such thing as a bad question. But there is such a thing as a better one, and this Twitter thread from business leader Michael Girdley exposes common pitfalls of question-asking and how to be more effective and impactful when soliciting information from others.
And a few more nuggets of assorted internet wisdom …
9 mental errors that could be killing your marketing growth and costing you customers (Katelyn Bourgoin)
Fans are trying to sell rainwater from Taylor Swift's 'rain show' concerts for hundreds of dollars (Entrepreneur)
Turning the concept of ‘Florida Man’ into an event (Attractions Magazine)
The 25 best ecommerce podcasts (Future Commerce)
The untold tales of the 2003 sneaker courtship of LeBron James (Andscape)